StarzPlay.com SEO Case Study

Flagship SEO Case Study · OTT Streaming Platform · MENA Region

A regional streaming leader holding top-2 average positions at massive scale — 9.56M organic clicks in 16 months.

Website: starzplay.com

16-Month Total

9.56MClicks
874MImpressions
1.1%CTR
2.7Avg. Position

Last 28 Days

659KClicks
62.6MImpressions
1.1%CTR
1.7Avg. Position

Key results

  • Average ranking position improved from 2.7 to 1.7 — consistently the #1–#2 organic result.
  • 874M+ impressions over 16 months across the UAE, Saudi Arabia and the wider MENA region.
  • 62.6M impressions in the most recent 28 days alone, showing sustained momentum.

What we worked on

  • Technical SEO at scale across a large content catalogue
  • Content and metadata optimization for high-volume entertainment searches
  • Ongoing monitoring and reporting through Google Search Console

Source: Google Search Console. Full dashboards are available on request.

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Frequently asked questions

What results did StarzPlay get from SEO?

StarzPlay reached 9.56M organic clicks and 874M impressions in 16 months, and its average Google position improved from 2.7 to 1.7 across the MENA region.

How long did the StarzPlay campaign run?

The results cover 16 months of SEO work.

Where do these numbers come from?

The figures are taken from Google Search Console.

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